Apple’s secret weapon in AR is right in front of us

Apple’s AR executives talk about why iPhones and iPads are transforming into world-mapping, object-scanning tools — and why that matters more right now than glasses.

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“AR has enormous potential to be helpful to folks in their lives across devices that exist today, and devices that may exist tomorrow, but we’ve got to make sure that it is successful,” Rockwell says. “For us, the best way to do that is to enable our device ecosystem, so that it is a healthy and profitable place for people to invest their time and effort.”

Rockwell and McGinnis also talked with me about what’s different now compared to three years ago, and why phones matter so much for what comes next.

“It’s been a pretty hard road for developers that are VR-only, or are trying to do AR-only experiences,” Rockwell notes. “There just aren’t that many [devices] out there.” Meanwhile, Apple’s sheer numbers of AR-enabled iPhones and iPads dating back to 2017 number in the hundreds of millions. “Even if you only appeal to a relatively small percentage, that’s still a gigantic number.”

Publisher: CNET
Author: Scott Stein
Twitter: @CNET
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Publisher: Town & Country
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