But this grand, iconic building welcoming visitors from near and far is, in fact, a brandy

[ Armenian Cognac Might Be the Booze World’s Best Secret ]
Stalin and the Soviet Union brought Armenian brandy to the masses’and with it, a complicated legacy that’s been hard to shake ever since.

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When you take the number 201 bus into Yerevan from Zvartnots International Airport, the first sign that you’re nearing the city is a hilltop citadel looming on the horizon with soaring arches, wrap-around stone walls, and landscaped lawns that slope gently down to the banks of the Hrazdan River’Armenia’s House of Parliament, you might think, or the prime minister’s residence. But this grand, iconic building welcoming visitors from near and far is, in fact, a brandy factory.’

To most Westerners, Cognac and brandy conjure up images of French ch’teaux and European aristocrats, but ask anyone raised in the Soviet Union what country springs to mind when it comes to great brandy, and the answer is likely to be Armenia. Even today, for many Eastern Europeans and vast swaths of Central Asia, Armenian brandy remains the gold standard. So why do most Americans know so little about it?’


Publisher: The Daily Beast
Date: 2020-06-13T09:09:20.358Z
Author: Benjamin Kemper
Twitter: @thedailybeast
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Exploring The World Of Armenian Brandy

Armenia is a small country in the south Caucasus nestled in between the Anatolian Peninsula and the Caspian Sea. Along with its northern neighbor, Georgia, the region is believed to be the birth place of wine. Although it is likely that the different families of grape varieties had multiple independent centers of origin, the oldest historical evidence of winemaking, going back some 6,000 years, is found in this region.

The region was conquered by Russia during the 19th century, and the historic region of Armenia was divided between Russia and the Ottoman Empire. The country enjoyed a brief independent existence from 1917 through 1920, before it was eventually incorporated into the USSR as the Armenian Soviet Socialist Republic. Armenia declared its sovereignty and became an independent republic in 1991.

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Publisher: Forbes
Date: 2018-04-12
Author: Joseph V Micallef
Twitter: @forbes
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Personalized Liquor Bottles: Kris Jenner, Kim Kardashian and More Stars Who Are Loving the Trend

While personalized sneakers, jackets and other accessories are pretty impressive, custom food is in a league of its own. And no, we’re not just talking about seeing your moniker on an ordinary can of Coca Cola. More specifically, we’re referring to specially crafted liquor bottles that a growing number of stars have had created in honor of a whole host of special occasions.

Take Kourtney Kardashian, for example. The Keeping Up With the Kardashians star celebrated her 40th birthday in April 2019 with a star-studded soiree that was filled with personal touches. Among them was a fleet of Don Julio 1942 bottles engraved with the phrase ‘Most interesting to look at.’ As KUWTK fans know, that tidbit is a reference to an insult Kim Kardashian lobbed at her older sister during an intense argument the pair had in season 15 of the hit show.

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Publisher: www.usmagazine.com
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Why Armenia might be Europe’s best-kept secret

It’s mid afternoon in a mountain village close to the Azerbaijan border and the air is thick with the smoke of a dozen chargrill barbecues. Men are turning giant skewers of chicken and lamb on the coals while their obedient sons fan the flames, dressed in traditional Armenian costume.

On the trestle tables there are baskets overflowing with freshly picked fruit and bottles stacked up high, filled with a dark red liquid. It’s semi-sweet wine from the areni grape because today, October 1, is the annual Areni wine festival.

You know you’re in wine country the moment you arrive at Yerevan airport. You can’t really miss it as there’s a 20ft high inflatable wine bottle parked outside the terminal.


Publisher: www.telegraph.co.uk
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Taking root – The Entrepreneurs 2020 – Magazine

Yerevan, Armenia’s capital city, lies in the flatlands and foothills of a biblical mountain, nestled like a goose in lush grass. Noah’s Ark was spared on the summit of Ararat and on bone-cold days its snow shines as brilliant as a lighthouse, like a full moon trapped in daylight. In fine weather the mountain dominates the city and every view is a view of Ararat. Often it isn’t the horizon, it’s the sky.

Ararat dominates supermarkets, services and shopfronts too: the mountain lends its name and silhouette to a famous brandy, to caf’s and car dealerships. But the mountain, like a few things of which Armenia is proud, it’ no longer lies in the country. The Ottoman genocide and landgrab of the early 20th century leaves the mountain sitting in Turkey. Ararat itself is part of a potent, engaged and, perhaps, homesick, Armenian diaspora. Perhaps their history, like their mountain, causes Armenians to look up, to look onward.

Publisher: Monocle
Twitter: @monocle24
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