Gender stereotypes can cause serious harmful. Now they’re banned from British ads


LONDON ‘ Hapless husbands and housework-burdened moms are being banished from British advertising, as a crackdown on gender stereotypes comes into force.

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From Friday, advertisements in Britain must not include “gender stereotypes which are likely to cause harm or serious or widespread offense.”

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In almost every society, from Baltimore to Beijing, boys are told from a young age to go outside and have adventures, while young girls are encouraged to stay home and do chores Time

Examples include depictions of men struggling to complete simple domestic tasks or ads that suggest women are solely responsible for cooking and cleaning.

Complaints will be assessed by the Advertising Standards Authority. British broadcasters are bound by the terms of their licenses to comply with its rulings.

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Publisher: USA TODAY
Twitter: @usatoday
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