See the VW ad banned in the UK for being sexist


Media officials in the United Kingdom banned a recent Volkswagen commercial that it said portrayed harmful gender stereotypes.

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The ban comes after newly implemented rules from the Advertising Standards Authority were implemented’to eliminate ads that could cause ‘serious or widespread offence.’

The 30-second TV spot begins with a woman sleeping in a tent next to a man before he sits up and zips the tent shut. That’s immediately followed by a scene’showing’two male astronauts floating in a spaceship. Flipboard: See the VW ad banned in the UK for being sexist flipboard.com/@FoxBusiness/ see-the-vw-ad-banned-in-the-uk-for-being -sexist/a... Volkswagen . See the VW ad banned in the UK for being sexist. FOX Business - FOXBusiness. Media officials in the United Kingdom banned a recent Volkswagen commercial that it said portrayed harmful gender stereotypes. Then’we see a male para-athlete doing the long jump, followed by the final scene, which shows a woman sitting alone on a bench next to a stroller as Volkswagen’s new eGolf car drives by.


Publisher: Fox Business
Date: 2019-08-15
Twitter: @FoxBusiness
Reference: Visit Source

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Ads from Mondelez and Volkswagen are the first to be banned under new UK gender stereotyping rules

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Publisher: CNBC
Date: 2019-08-15T11:17:11+0000
Twitter: @CNBC
Reference: Visit Source

Banning ‘sexist’ ads like Volkswagen? We might as well ban comedy too if we’re this PC obsessed

MOTHERHOOD is an offensive gender stereotype. Volkswagen TV ad banned for gender stereotyping | Motoring ... www.motoringresearch.com/car-news/ volkswagen -advert- banned -gender-stereotyping A Volkswagen advert has been banned for presenting gender stereotypes “in a way that was likely to cause harm”, under new UK gender stereotyping rules. The VW eGolf TV and online ad ran in ... At least that’s the verdict of the gender police at the Advertising Standards Authority.

This week it feverishly banned two ads it ruled ‘harmful’ and guilty of ‘serious widespread offence’, under new rules to reduce gender stereotyping.

How bad were these ads I wondered excitedly Googling, preparing to be furious, too. Did they feature women in lingerie chained to the kitchen sink? Or a businessman smacking his secretary on the bottom as she re-orders his filing cabinet?

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Publisher: The Sun
Date: 2019-08-14T22:55:05+00:00
Author: MOTHERHOOD is an offensive gender stereotype At least that s the verdict of the gender police at the Advertising Standards Authority This week it feverishly banned two ads it ruled harmful and
Twitter: @thesun
Reference: Visit Source

Ex-copywriter FAY WELDON, who created some of our best-loved ad slogans, despairs at new PC rules

Once upon a time, back in my Mad Men days, when I was head of copywriting for an advertising agency, my most successful advert was: ‘Housewives! Now you can afford to pay for the central heating out of your monthly housekeeping.’

But this is 2019, not 1969. And the news that the Advertising Standards Authority (ASA) has forbidden anyone from screening two light-hearted and, yes, funny adverts under new rules to prevent ‘harmful’ gender stereotyping is an absurd overreaction.

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The two advertisements in question are for Philadelphia cheese and car-maker Volkswagen. The Philadelphia ad is a cream-cheesy triumph depicting two new dads by a conveyor belt in a restaurant serving buffet food. One man is shown holding a child in his arms and the other is carrying his in a car seat.

Publisher: Mail Online
Date: 2019-08-15T00:41:46+0100
Author: Author link
Reference: Visit Source

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