Nasty Gal ads banned in the U.K. after complaints about ‘unhealthily underweight’ model

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Nasty Gal is the latest brand to receive backlash over advertisements that feature models considered to be overly thin. The Advertising Standards Authority (ASA), which regulates advertising in the U.

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The ASA has fielded at least 22 viewer complaints about the ad, according to the BBC.’The watchdog agency justified the outrage, saying, ‘While the female model in the ads generally appeared to be in proportion, there were specific scenes which, because of her poses, drew attention to her slimness.’

The group ultimately ruled to ban that commercial and three other abridged versions, concluding that ‘the ads were therefore irresponsible’ and should ‘not be broadcast again in their current form.’

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